Angling identity Rex Hunt is the voice of a new film touting the angling virtues of the Wimmera River.

"It's no secret my two passions are footy and fishing, and the Wimmera is the perfect breeding ground for both. Footy legends like Tim Watson and Adam Goodes grew up near the banks of the Wimmera River, one of my favourite inland rivers to fish. Just like country footy and netball clubs, the Wimmera River connects communities and towns, helps them prosper and makes them great places to visit and live."

Photo above: Rex Hunt. Contributed by Wimmera CMA.

Local angling expert Chris Spence and Jeparit Angling Club's Brett Ireland also lend their voices to the film, and their message is loud and clear - environmental flows help ensure anglers have a great day out on the water.

Chris says he caught his first fish in the Wimmera River when he was four years old, and it got him "hooked for life'. He says he's proud to spruik that it's one of the best rivers in Victoria to fish, with one of the state's best golden perch fisheries and a unique catfish fishery as well.

"Now that we've seen firsthand what these environmental flows do when timed right, they're an absolute bonus to anglers. When flows are on we see a spark in activity and anglers can explore more water."

Click here to view the video.